Google's celebrity, not technology, keeps it No. 1
As it turns out, the reason Google Inc. is so dominant in the Internet search game and why competitors such as Microsoft Corp. and Yahoo Inc. are having a tough time catching up has a lot to do with Paris Hilton.
Not all search engines were created equal, but today their technology and the websites they dig up are largely the same, analysts say. What separates Google from the rest of the pack is a history of being the first to develop new strategies to improve and monetize its search practices and a willingness to continue to tinker with its winning formula.
While Microsoft and Yahoo were busy building out their portal offerings - adding everything from celebrity gossip links to stock tips to their Web home pages - Google concentrated on building a better search engine.
Source: http://www.theglobeandmail.com/servlet/story/LAC.20080208.RSEARCH08/TPStory/Business
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